HOSPITALITY AND TOURISM

THE DEVELOPMENT STRATEGY OF TOURIST ATTRACTIONS FOR PROMOTING TOURISM DEVELOPMENT

2017-02-08T03:00:57+00:00

Abstrak : Strategi Pengembangan Atraksi Wisata Untuk Mendukung Pembangunan Kepariwisataan.
Halmahera Utara memiliki 50 pulau yang tersebar baik di Laut Maluku di sebelah barat dan Laut
Halmahera di sebelah timur. Pengunjung ke wilayah tersebut akan menemukan pulau indah kecil,
pantai yang indah berpasir putih, terumbu karang yang kaya penuh dengan ikan warna-warni dan
kehidupan laut lainnya, beragam flora dan fauna di hutan hujan, tradisi budaya eksotis dan unik serta
peninggalan sejarah khususnya dari Perang Dunia periode II. Secara khusus, Pulau Kakara memiliki
potensi pariwisata bahari dengan pantai berpasir putih, air jernih dan keanekaragaman hayati bawah
laut yang spektakuler. Tujuan dari penelitian ini adalah untuk mengidentifikasi factor internal dan
eksternal yang mempengaruhi dan menghambat pengembangan aktraksi pariwisata di Pulau Kakara
serta memberikan rekomendasi tentang strategi pengembangan atraksi wisata di Pulau Kakara untuk
mendukung pembangunan kepariwisataan di Kabupaten Halmahera Utara. Metode penelitian yang
digunakan dalam penelitian ini adalah metode kualitatif deskriptif dan analisis yang digunakan
adalah SWOT Analysis Matrix.Fokus utama dari penelitian ini adalah faktor internal dan eksternal
yang mendukung dan menghambat pengembangan atraksi wisata dan strategi pengembangannya.
Data dikumpulkan dengan menggunakan observasi, wawancara dan dokumentasi.Data dianalisis
dengan menggunakan Matriks SWOT.Berdasarkan analisis faktor internal dan eksternal (SWOT),
model pengembangan atraksi wisata di Pulau Kakara untuk mendukung pariwisata di Kabupaten
Halmahera Utara diarahkan ke sistem regulasi dan pengawasan yang terintegrasi, perbaikan
infrastruktur dan fasilitas pendukung lainnya, kelembagaan penguatan, meningkatkan kemampuan
Sumber Daya Manusia, pemasaran dan promosi pariwisata, pemberdayaan masyarakat dan
partisipasi aktif dari masyarakat setempat. Dari penelitian ini, dapat disimpulkan bahwa Pulau
Kakara dengan potensi yang besar pada wisata bahari, dan Halmahera Utara dengan kekayaan
pada wisata alam, sejarah dan budaya, yang pantas untuk mengembangkan atraksi wisata untuk
mendukung pengembangan pariwisata di kabupaten Halmahera Utara

PERSEPSI, MASYARAKAT LOKAL TERHADAP PENGEMBANGAN DESTINASI WISATA BUNAKEN DI SULAWESI UTARA

2017-02-08T03:05:13+00:00

Abstract: Perception of the Local Community for Development of Bunaken Tourism
Destination in North Sulawesi. Bunaken is one of the excellent tourist destination in the city of
Manado, Bunaken has one of the under water potential in indonesia. Bunaken Island is inhabited
by local communities who have been living and inhabiting the island.Various kinds of problems
that occur in the Bunaken Park, among others, such as the development zone problems, damage
coral reefs, infrastructure, garbage, employee, and clean water. From a wide range of existing
problem arises diverse public perception. This study aims to explain the perceptionof local
communities for the development of tourist destinations Bunaken in North Sulawesi.The research
was conducted in Bunaken tourist destinations using qualitative descriptive.Local perception
is measured by using a few aspects of the question and describe to the Likert scale, Questions
regarding management, garbage, infrastructure, jobs, and clean water which has been the major
problem in Bunaken island.The results of this study indicate that the public perception of the ten
categories there are positive aspects to agree / support / good / involved,although there are two
categories of bad aspects, such as garbage management and infrastructure by the government.
The suggestion to beconsidered is the government or Bunaken national park managers to do
counseling and supervision in good and right that can change various aspects of the public
perception that negative into a positive for the development of tourist destinations

STUDI KETERLIBATAN MASYARAKAT LOKAL PADA INDUSTRI AKOMODASI

2017-02-08T03:17:06+00:00

Abstract: Local Community Engagement Study on Industry Accommodation. The development
of accommodation can open job opportunities and opportunities for improving the welfare of
local communities. Bunaken is an island with underwater beauty that is famous all over the world.
With Bunaken marine park and its development of the accommodation industry,there has been
a substantial increase of opportunities for local communities to take part in working and utilize
the resources available. Information gained though the development of tourism and industrial
development in Bunaken accommodation is well developed, and until now there are 21 resorts
and 3 homestays located on the island of Bunaken but the welfare of the local community as a
whole has not changed. The aims of this study are to see to what extent is the involvement of local
communities in the accommodation industry in Bunaken Island and to identify the position of the
work of local communities and then analyze the involvement of local communities in improving
the economic status, and further recommends the factors that can increase empowerment in the
accommodation industry in the island of Bunaken. This study uses qualitative research method
that only describes and analyzes the findings descriptively, and from this study shows that the
involvement of local communities in the accommodation industry in Bunaken Island is good
but the results of study also reveal that the job classification of local employees is based on
educational backgrounds and the employeeâ€™s wage does not fit the job responsibilities

PERSEPSI TAMU TERHADAP INDUSTRI HOTEL

2017-02-08T03:21:02+00:00

Abstract: A Guest Perception of the hotel. The South Minahasa Regency development has
affected the hotel industry. Many events and tourism promotion makes this region began to be
visited by guests. Hotel industry is competing to sell his product to prospective guests. Therefore
a perception greatly affects the guests to decide to stay at a hotel.Perception is one response to
an experience that happened to an object and events with the help of his sense. Guest is the one
who come to the hotel either stay or not to stay in a temporary time. Hotel industry is the tourism
industry which provides accommodation facilities as well as foods and beverages, hospitality
to guest and commerciality run.The analysis used in this research is a qualitative analysis,
support by data that is both quantitative, by using analysis of likert, as well as the criteria for
the interpretation of scores.The result is of a general perception are Hotel Sutanraja Amurang
excellent facilities with a percentage of 95 %, and in terms of services is quite with a percentage
of 60 %. Shiera Villa & Restoran Amurang with quite enough with the percentage of 49 %, and
service to the guests is quite well with percentage of 78 %. For Hotel Prince Amurang facilities
as less well with percentage of 33 %, and services are classified as less well with the percentage
of 27 %.The result suggested the hotel industry in South Minahasa Regency, that need to improve
the facilities in accordance with the type of hotel, improvement of human resource, and improving
the quality of service to guests at the hotel.

ANALISIS FORECAST BANQUET REVENUE PASCA RENOVASI GRAND BALLROOM

2017-02-08T03:28:58+00:00

Abstract : The Analysis of Banquet Revenue Forecast on Post Renovation of Grand Ballroom.
Historical data of InterContinental Jakarta MidPlaza reveal that its twenty-four function rooms
owned has been contributing a large number of revenue to the hotel. InterContinental Jakarta
MidPlaza has planned to have a renovation on its Grand Ballroom aiming to increase the
banquet revenue as its main purpose. This phenomenon emerged a prediction of an increment
of banquet revenue will occur after the completion of grand ballroom renovation process. The
purpose of this study is to analyze the validity that the increment of banquet revenue will be
occurred after the completion of grand ballroom renovation. Research method used in the study
was descriptive quantitative method and the analysis used was simple regression analysis and
hypothesis T test.The result stated that the forecast of banquet revenue on the 5 (five) following
years shows an increment. The result of this research has been proved with the simple regression
analysis test generated from the equation of Y = 38,048,152,207 + 2,932,055,491X, meaning
that any increment of one unit year by 1 score will result at 5% increment higher that previous
year.Based on the result we can conclude that the banquet revenue forecast in InterContinental
Jakarta MidPlaza Hotel will be increased in the amount of 5% per year.

PENERAPAN SISTEM INFORMASI OPERA PADA BAGIAN RESERVASI HOTEL

2017-02-08T03:35:22+00:00

Abstract: Application of Information Systems Opera in Reservations Department at Hotel
Novotel Manado. The information system is a system within an organization that reconciles
the needs of daily transaction processing, support the operation, managerial in character
and strategic activities of an organization as well as provide certain outside parties with the
necessary reports.In general, the reservation is reserving facilities including accommodation,
meal, seat pad in the show, airplanes, trains, foam, entertainment, night club, discoutegue
including booking hotel rooms.Population and sample in this study were employees on
duty in the reservation department, the respondents are very few and only 9 people. The
calculation is done by using the simple empirical formula, as well as the determination of
the value-oriented to simple statistics with data collected through a questionnaire.Motivation
of development of information systems at Hotel Novotel Manado is a profit motive, thus
the profit and loss aspects are taken into consideration in the development of the system.
Based on respondentsâ€™ ratings of the three operational criteria of reservation department
in Novotel Hotel, Manado. In general the condition of reservation department based on the
views of respondents is 80.12%, agree 17:16% and fairly agree 2.70% disegree.

ANALISIS KONTRIBUSI HOTEL DALAM MENUNJANG PROMOSI DESTINASI PARIWISATA

2017-02-08T03:39:00+00:00

Abtsract: Analysison contribution of hotels in supporting the promotion of tourism
destinations. The research problem is whether there are contributions of hotel to tourism
destinations Ternate city? the problem is recognized by the presence of a number of
phenomena indicating that the city of Ternate has a variety of regional destinations and a
number of tourism destinations and in relation to this, the culture and tourism department
has formulated various strategies to promote the existing potential, while on the other
hand, the authors found there were a number of opportunities the have not been used by the
department of culture and tourism of Ternate city in making effective a variety of promotional
strategies, one of which is utililising the hotel as a target of promotion and cooperation in
supporting the promotion of tourism destinations in the Ternate city. Hotel strategic role can
be improved by taking advantage of opportunities because the hotel is always visited by many
users for accommodation services, thus the hotel will be a valuable strategy for promoting
the potential and tourism destination in Ternate city. This minor thesis aims to identify and
analyze the contribution of hotels in supporting the promotion of tourism destinations in
the city of Ternate.The method used is qualitative research by conducting observation and
interviews as well as using interview guide. Population of this research is all management
of hotel in the city while the sample of this study is boulevard hotel, bela hotel, dragon hotel,
batik hotel, and the corner hotel.Research shows that there hasnever beena promotion of
tourism destinations through the hotel. In addition, relevant agencies at both provincial and
city levels do not work together to make the hotel as a strategic means of promotion.Hotel
is a strategic tool for the promotion of regional tourism destination, because the hotel is the
tourism stakeholders whosefunction is selling services do to relatively number of visitor who
come, then by utilizing these conditions, the promotion will be more effective

PENTINGNYA PENGUASAAN BAHASA INGGRIS BAGI PRAMUSAJI

2017-02-08T03:42:10+00:00

Abstract :The Importance of EnglishMastery for the Waiter/Waitres. Language is an essential
communication tool in the era of globalization of business, economic, social, tourism, technology
and so forth that has become increasingly easy. The purpose of this research is to analyze how the
English language ability of a waiter waitress at the hotel.The research method used in this study
is Qualitative-Descriptive Method, where the researcher compared the problems that occured in
the field with the prevailing theories. Based on the results of research, the research found that
the mastery of English of the employees is very important in their world of hospitality, especially
F&B Service. A waiter/es in the hotel must be able to speak foreign languages, especially English.
So, a waiter/es who can master English will be able to upgrade the service of Quality of Square
Restaurant at Novotel hotel Manado to make it more effective.

ANALISIS HUBUNGAN PENGAWASAN SUPERVISOR DAN KINERJA KARYAWAN PADA FOOD & BEVERAGE DEPARTMENT

2017-02-08T03:47:42+00:00

Abstract: The Analysis of Relationship between supervisorâ€™s control and the employeeâ€™s
performance at Food and Beverage Department. Tourism development in Indonesia in recent years
has shown a rapid pattern and demands all the parties, not only the government, but all of the
citizens of Indonesia to participate in enhancing tourism sector in order to increase the national
foreign exchange from this sector Tourism promises a bright future for the Indonesian citizens as
seen from the geographical position and natural resources that Indonesia has. This study aims to
measure the relationship between supervisorâ€™ monitoring and the perfomance of employees at Food
& Beverage Department, analyze and explain the relationship between supervisorâ€™s monitoring and
the employeeâ€™s perfomance at food and beverage department.This research applies the quantitative
method , a method which is used to test theories by evaluating the link between variables using a likert
scale questionnaire in measurement techniques, and to alayze the indepedent and dependent variables
using Spearman rank correlation formula and coefficient determination to determine the contribution
of independent variables (Supervisorâ€™s Control) to dependent variable (employeeâ€™perfomance at
food and beverage department). Based on the results of research conducted, it was found that the
surveillance of supervisor has a relationship with the the employeeâ€™s perfomance whose significant
value is 0.000 Ë‚ 0,005. Then the working hypothesis is accepted , which means that there is a
significant correlation with a correlation value of 0.983 which is included in the category of very
strong (0.85 â€“ 0.99). This study concluded that there is a strong relationship between supervision
and employee work perfomance