PENGARUH LOKASI TERHADAP MINAT BELI KONSUMEN (Food Court Paskal Hyper Square)

Abstract

Bandung has been developing in terms of the lifestyle of young people. Cafes and restaurants now have become favorite places for young people to hang out. They are not only places to dine, but also places to chat, relax, and ease the mind while enjoying the meals and drinks served in those cafes or restaurants. Certain atmosphere is created in such a way to entertain young people and make them feel at home in those places. One of the places that we have surveyed on is Paskal Hyper Square, located in Jalan Pasirkaliki. It is one of the best eating places in Bandung, located strategically in the city center, and easily accessible by public transportation.  The objectives of this research are to find out how big the influence of Paskal Hyper Square towards the consumer’s loyalty and the increase rate of patrons, as well as how good Paskal Hyper Square in the eyes of the consumers that they will frequently visit the place.

Keywords: Lifestyle, Paskal Hyper Square, Consumer’s Loyalty, Increase Rate of Patrons