https://jurnal.polimdo.ac.id/index.php/mabp <p>Jurnal Manajemen, Administrasi Bisnis, dan Pemasaran (MABP) <br>merupakan jurnal yang difokuskan pada tiga cakupan utama yaitu : <br>Manajemen, Administrasi Bisnis dan Pemasaran. Bidang Manajemen <br>mencakup : Manajemen Sumber Daya Manusia (Human Resources <br>Management), Manajemen Keuangan (Finance Management), <br>Manajemen Produksi Dan Operasi (Production and Operation <br>Management). Bidang Administrasi Bisnis mencakup : Administrasi <br>Perkantoran (Office Administration), Administrasi Publik (Public <br>Administration), Protokoler (Protocoler), Kesekretariatan (Secretarial). <br>Untuk bidang Pemasaran mencakup : Penjualan (Selling), Multi Media <br>Pemasaran (Multi Media Marketing), Komunikasi Pemasaran <br>(Marketing Communication).</p> Jurusan Administrasi Bisnis Politeknik Negeri Manado en-US MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN 2720-9504 https://jurnal.polimdo.ac.id/index.php/mabp/article/view/1323 <p>This study analyses the fundamental performance and technical valuation of Indonesia's<br>banking sector, focusing on four big banks in banking sector (BBCA, BBRI, BMRI, BBNI)<br>during March 2026. Financial Services Authority data shows the banking industry remains<br>solid with 9.49% year-on-year credit growth reaching Rp8,659 trillion, Non-Performing<br>Loans declining to 2.14%, Capital Adequacy Ratio strong at 25.09%, and Return on Assets<br>maintained at 2.47%. However, external pressures from Middle East geopolitical<br>escalation drove significant stock price corrections of 7-11% throughout March 2026.<br>Fundamental analysis reveals Q1 2026 net profit growth ranging from 3.80% to 17.05%,<br>with BBRI recording the highest growth. Technical analysis indicates attractive valuations<br>with BBRI's Price to Book Value at 1.4x (2.5 standard deviations below historical average)<br>and BBNI at 1.1x. Relative Strength Index in oversold territory (32-38) signals potential<br>trend reversal. The study concludes that the divergence between strong fundamentals and<br>depressed prices creates attractive investment opportunities, recommending accumulation<br>of BBCA, gradual buying of BBRI, holding BMRI, and speculative buying of BBNI for a 6–<br>12-month horizon</p> Deky Eko Wibowo Mundung Copyright (c) 2026 MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN 2026-04-30 2026-04-30 8 1