PENERAPAN QUALITY FUNCTION DEPLOYMENT (QFD) UNTUK MENINGKATKAN KUALITAS PRODUK YANG DIHASILKAN P.T. BRAMBANG DELIMA, AMBARAWA

Abstrak

Background that underlie this research being held, is because this research object, Perusahaan Penetasan Telur Ayam P.T. Brambang Delima, Ambarawa, is not yet able to identify rightly, all company’s customers’s needs and expectations. Offcourse, this is cause all the company’s customers’s needs and expectations, can not yet be able to fulfilled, by the products, that produced by this company. Quality Function Deployment (QFD) is a method/ tool, that is used by writer in this research, to identify rightly, all company’s customers’s needs and expectations. Therefore, this company can possible to fix and adjust, all it’s technique characteristics, to create products with characteristics, that can fulfill all company’s customers’s needs and expectations.

            Descriptive research is type of research, that is used by writer in this research, where research’s object, the situation, and condition, that are faced by this research’s object, can be depicted, as their. Datas that are needed in this research, are consist of primary data and secondary data. Primary data is contained from performing interview with company it’s self, as interviewees. Meanwhile, secondary data is contained from performing observation, to all company’s data. 

            Based on HOQ analysis, as performing data activity, that is held in this research, can be concluded, that all company’s customers’s need and expectation’s characteristic, that are covered inside product’s quality dimension Performance, Reliability, Conformance, Durability, and Perceived Quality, are not yet match with all company’s product’s characteristic. Because of that, this company must repair and adjust all it’s technique characteristics, with standards which exist. This must be done, in order to make sure, that all products that are created by this company, have characteristic that are matched with all company’s customers’s need and expectation’s characteristics, that are covered inside all product’s quality dimension, that mentioned above. 

 

Keyword : Quality Function Deployment (QFD), technique characteristic, need and expectation’s characteristic, HOQ