Strategi Promosi dalam Meningkatkan Occupancy Rate Hotel

Abstrak

Abstract: Promotion Strategy in Increasing Occupancy Rates of Hotel. The results of simple linear regression calculation show that there is a positive relation or influence of independent variable on the dependent variable as great as 8,9 which means that the H1 alternative hypothesis proposal is accepted that is, promotion strategies  can increase occupancy at Gran Puri Hotel Manado. The conclusion that can be drawn base on the data analysis is that promotion strategies can significantly increase the occupancy rate at Gran Puri Hotel Manado. Theres is only a slight possibility that promosion strategy can decrease occupancy rate when compared to other factors.