Strategi Pemasaran Digital Untuk Peningkatan Brand Awareness Produk Unggulan Daerah Minuman Berbahan Dasar Nira Aren

Abstrak

Digital Marketing is one of the marketing media that is currently in great demand by the public to support various activities. Increasing sales competition is getting tougher, encouraging companies to put more emphasis on adequate digital marketing strategies as a way to introduce products to the public, this term is called brand awareness or brand awareness. This research was conducted as a solution in building brand awareness of regional superior products that have been less well known, by carrying out promotional activities through digital marketing. Regional superior products are superior products that have characteristics and uniqueness that other regions do not have, are highly competitive, provide job opportunities for local communities, are environmentally friendly and can even meet the needs of local and export markets. MSME "AUSI" which is the sample in this study is one of the home industries that produces superior products from the North Sulawesi, namely drinks based nira. This research was made to help the MSME product or business "AUSI" Kertina's Home Industry to become a commercial product that is known and has a high selling value, and can maintain a good partnership relationship with the Ongon Jaya Business Group as the main raw material producer for this product.