Strategi Branding di Era Global: Studi Kasus Produk Scarlett dan Ms Glow

Abstrak

In today's era, it is very possible for branding to occur in order to introduce the company's image and increase the popularity of the brand within the company. Branding is a strategy or effort of an industry or company in seeking a company's image to be widely known by the world. This is also not to be missed by products from Scarlett and Ms Glow, who are able to elevate their brand not only domestically but also abroad. Scarlett and Ms Glow greatly influence the beauty trend because the branding they do is following the developments, especially since Scarlett and Ms Glow see opportunities for every need that is often needed by people. The problem that generally occurs when a brand has been widely known is how the company adjusts the level of demand along with the popularity and many uses of the brand. In addition to the increasing level of demand for Scarlett and Ms Glow, the problem faced by Scarlett and Ms Glow is also the branding that must be updated to support these products to stay known and introduce new products. This study conducted a descriptive study and made a comparison between the branding strategies carried out by Scarlett and Ms Glow in facing business challenges in the global era.