Sistem Informasi Hasil Pemasaran Pertanian Di Sulawesi Utara

Abstrak

Abstract

This research aims to develop an information system that can help farmers in North Sulawesi to obtain information about the right market for their agricultural products and increase efficiency in marketing activities. This information system will contain information regarding market conditions, market prices, market demand, and appropriate marketing techniques for agricultural products in North Sulawesi, as well as assisting farmers in marketing their agricultural products. The method used in this research is to conduct a field survey to understand market conditions and consumer needs in North Sulawesi, conduct a literature study regarding appropriate marketing techniques for agricultural products in the region, and develop an information system using the latest technology. The research results show that the information system developed can help farmers in North Sulawesi to obtain appropriate market information and increase efficiency in their marketing activities. Farmers can access information regarding market conditions, market prices, market demand, and appropriate marketing techniques for agricultural products in their area easily and quickly through an application that can be accessed from anywhere. It is hoped that this information system can help farmers in North Sulawesi to increase efficiency in marketing activities and increase their income. Apart from that, this research can also be a reference for further research regarding the development of agricultural marketing information systems in other regions.